As an eCommerce expert, I highly recommend that businesses LEVEL UP THE PLAYING FIELD after conducting a thorough road map and execution plan.

Here’s why:

1. Stay Competitive: eCommerce is a highly competitive space, and leveling up your playing field is essential to stay competitive. This means adopting the latest technologies, strategies, and tools to enhance your online presence and improve customer experience. By doing so, you can keep up with the latest industry trends and stay ahead of your competitors.
2. Improve Conversion Rates: An eCommerce audit can help identify areas of improvement in your online store, such as user experience, navigation, and product descriptions. By implementing the recommendations outlined in your road map and execution plan, you can enhance the overall customer experience and increase your conversion rates.
3. Enhance Customer Satisfaction: A well-executed eCommerce strategy can help you build trust and credibility with your customers. By providing a seamless shopping experience, excellent customer service, and timely delivery, you can enhance customer satisfaction and build long-term relationships with your customers.
4. Reduce Cart Abandonment: Cart abandonment is a major issue in eCommerce, and it can be caused by various factors such as complicated checkout processes, high shipping costs, and lack of payment options. An eCommerce audit can help identify the root cause of cart abandonment and provide recommendations to address the issue, such as simplifying the checkout process, offering free shipping, and providing multiple payment options.
5. Increase Revenue: A well-executed eCommerce strategy can help you increase revenue by attracting more customers, improving conversion rates, and reducing cart abandonment. By optimizing your online store and implementing the recommendations outlined in your road map and execution plan, you can maximize your revenue potential and grow your business.

In summary, leveling up the playing field after conducting an eCommerce audit can help you stay competitive, improve conversion rates, enhance customer satisfaction, reduce cart abandonment, and increase revenue. By following the recommendations outlined in your road map and execution plan, you can optimize your online store and take your eCommerce business to the next level.