As an eCommerce audit expert, I would strongly recommend creating a roadmap and execution plan after conducting a website audit.

Here’s why:

1. Prioritization of Issues: A website audit can uncover various issues such as technical SEO errors, UX design flaws, performance issues, etc. A roadmap and execution plan help in prioritizing these issues and addressing them in a logical order based on their importance and impact on the website’s performance.
2. Clarity of Goals: A roadmap and execution plan can provide clarity on the goals and objectives that need to be achieved after the audit. It can help identify the key performance indicators (KPIs) that need to be improved and create a roadmap to achieve these KPIs.
3. Resource Allocation: A roadmap and execution plan can help allocate resources more effectively. It can identify the resources required to address each issue and prioritize them based on their importance. This will ensure that the most critical issues are addressed first and the resources are utilized efficiently.
4. Timelines and Deadlines: A roadmap and execution plan can help set timelines and deadlines for addressing the issues identified in the audit. This will ensure that the issues are addressed in a timely manner and the website’s performance is improved quickly.
5. Better Communication: A roadmap and execution plan can help in better communication among the team members. It can help in assigning tasks to team members, setting expectations, and tracking progress. This will ensure that everyone is on the same page and working towards the same goals.

In conclusion, a website audit is just the first step towards improving the performance of an eCommerce website. A roadmap and execution plan are essential to prioritize issues, clarify goals, allocate resources, set timelines and deadlines, and ensure better communication among team members. It can help in improving the website’s performance and achieve the desired results.